Lazy Bones

There’s a laundry service for Syracuse University students called Lazy Bones. At first glance, the name might raise an eyebrow. Why lean into a label like “lazy”? But then when you really think about it, it’s actually very clever and strategic. It confirms the narrative kids might already be telling themselves: “I’m lazy, I hate laundry, so this is perfect for me!” Instant brand loyalty.

It works as marketing, but it also reveals something deeper. When students start to joke that they’re lazy, disorganized, or bad at something, those labels can quietly take hold. The language students use, even playfully, can start to shape how they see themselves and what they expect from themselves. 

Parents, teachers, and coaches, can help reframe the narrative. 
“You’re not lazy—you’re still learning how to manage time and tasks.”
“You’re not bad at this—you’re in the middle of learning how to do it.” 

A subtle shift in language can shape a much stronger sense of self.